Much is made in the media about YouTube celebrities. These influencers are A-listers in the eyes of teens and tweens, but most adults simply don't understand the appeal. Whether you're a fan or not, there's no denying the impact YouTubers and the video medium, in general, have had on the world. These personalities have captured the one thing all marketers want from their audience: trust.
If you're hoping to take advantage of this trend, Scott Safadi of Cal Bay Property Management recommends these three tips: Create Opportunities for Engagement To get people to trust you, you've got to open the door and invite them into your metaphorical world. For example, rather than following up on a lead with an email or phone call, consider shooting a quick video at your desk instead. There's no need to be polished; a simple Skype-style personalized message to a prospective tenant can be a lot more engaging than a text message! Share Your Knowledge If you prefer a slightly more curated experience for your followers, consider sharing your insider knowledge with people on Facebook, Twitter and Instagram. They're already following you for updates about vacancies, amenities and specials. Meet them more than halfway by delivering videos that feature insider tips for packing, moving, decorating, and managing their rent payments. Surprise Your Tenants Build community by offering surprises to your tenants over social media. Post about freebies available in your office and encourage people to stop by to take advantage of your offer. Quick, to the point videos that delight and surprise your tenants are perfect for building relationships and trust with your renters! - Scott Safadi, Cal Bay Property Management
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AuthorScott Safadi leverages extensive experience in the real estate industry to serve as the CEO of Cal Bay Property Management (CBPM), which he founded in Palo Alto, California. Archives
January 2020
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