Rental property websites are a dime a dozen. If you've been to one, you've been to them all. While it's easy to buy into this mentality, your rental property site should offer unique details and information that showcases the lifestyle you're hoping to sell. Too often, property owners are satisfied with the mere existence of a website. To get leverage over the competition, though, you'll need to up your game.
Take a look at your rental property website. Who is it targeting? What kind of tenant are you hoping to attract? Why would they choose to continue clicking around your site? The answers to these questions can provide you with next steps to makeover your website, advises Scott Safadi of Cal Bay Property Management. One easy way to rectify a common rental property website mistake? Add more photos! While professional photography can be expensive, the investment will pay off in spades. Good photography can tell a lot about a property, and tenants will be more likely to schedule tours when they can easily picture themselves in the photos on your site. However you opt to refresh your site, make plans to update for the new decade ahead! -- Scott Safadi, Cal Bay Property Management
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New census data reveals that Americans are moving at the slowest rate in history. Experts point to an unpredictable economy and an increasingly expensive housing market as leading factors in the trend. Less than 10 percent of Americans moved in the last year. While this may sound like a lot, about 1/5 of Americans in the 1950s moved each year. Times have changed a lot since then says Scott Safadi of Cal Bay Property Management. Workers flooded the cities for factory jobs and the suburbs were growing overnight. Now, rent in major US cities outpaces the average income of residents, putting serious strain on mobility. The aging population is also worth factoring into the equation. As Baby Boomers retire, they're not looking to relocate year after year. Instead, many are searching for long-term rentals and homeownership. This is good news for the rental property world since lease renewals mean there are fewer vacancies to fill. While the news that the moving rate has slowed may seem disastrous at first glance, it may indeed be a side effect of a changing populace. Time will tell whether this new trend is here to stay. -- Scott Safadi, Cal Bay Property Management |
AuthorScott Safadi leverages extensive experience in the real estate industry to serve as the CEO of Cal Bay Property Management (CBPM), which he founded in Palo Alto, California. Archives
January 2020
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