Much is made in the media about YouTube celebrities. These influencers are A-listers in the eyes of teens and tweens, but most adults simply don't understand the appeal. Whether you're a fan or not, there's no denying the impact YouTubers and the video medium, in general, have had on the world. These personalities have captured the one thing all marketers want from their audience: trust.
If you're hoping to take advantage of this trend, Scott Safadi of Cal Bay Property Management recommends these three tips: Create Opportunities for Engagement To get people to trust you, you've got to open the door and invite them into your metaphorical world. For example, rather than following up on a lead with an email or phone call, consider shooting a quick video at your desk instead. There's no need to be polished; a simple Skype-style personalized message to a prospective tenant can be a lot more engaging than a text message! Share Your Knowledge If you prefer a slightly more curated experience for your followers, consider sharing your insider knowledge with people on Facebook, Twitter and Instagram. They're already following you for updates about vacancies, amenities and specials. Meet them more than halfway by delivering videos that feature insider tips for packing, moving, decorating, and managing their rent payments. Surprise Your Tenants Build community by offering surprises to your tenants over social media. Post about freebies available in your office and encourage people to stop by to take advantage of your offer. Quick, to the point videos that delight and surprise your tenants are perfect for building relationships and trust with your renters! - Scott Safadi, Cal Bay Property Management
0 Comments
San Jose officials say that without intervention, moderate-income families may be priced out of renting or buying in the area altogether. The news will come as no surprise to locals who are likely all too familiar with the challenges of the Silicon Valley real estate market. Cal Bay Property Management's Scott Safadi has watched the evolution of San Jose's housing crisis. While government intervention could help save the shrinking middle class, landlords and property owners may feel frustrated by the slow pace that city council operates at.
To understand the challenges these families face, it helps to define moderate income. It's a subsection of the middle-class making between 81 and 120 percent of the area's median income. For San Jose, that's $135,250 for a family of three. Not the group typically associated with government handouts, these people often struggle to qualify for low-income housing. With no option but to pay expensive rent or mortgage costs each month, many opt to move in with roommates to help ease the financial burden. While roommates are one option, it's important for moderate-income families to have a space of their own. Landlords and multi-family property owners in Silicon Valley may be eager to find quality tenants, but taxes, maintenance costs, and other factors drive up the average rental prices. This makes it difficult to turn a profit, especially as the area's cost of living continues to climb. Whatever the San Jose city council has in store, area property owners and landlords will have their eye on the moderate-income group. - Scott Safadi, Cal Bay Property Managemen A new co-living building in San Jose has secured final approvals from the city to move forward with construction. The startup behind the space, Starcity, promises 800 affordable units will be ready for move-in by 2021. When complete, the building will be the largest co-living project on the planet. While more affordable housing is indeed something to celebrate, Cal Bay Property Management's Scott Safadi urges locals to seriously weigh their options before moving into such a space. Why?
It helps to understand how a building is offering such affordable places to live. Starcity units will be more like college dorms than apartments. If privacy is a concern, co-living probably isn't a good choice. You'll be sharing a kitchen with others on your floor, and in some communities, living room and bathrooms are also shared. While the appeal of a short lease at an affordable price is obvious, these co-living building projects may not survive after this trend has died. The housing market in the greater Bay Area is indeed expensive, and many young professionals are eager to spend their time at work or enjoy days off traveling. But a private space to call your own is non-negotiable for most people. If you're hoping to cash in on this co-living trend, consider your alternatives before investing. Traditional multi-family properties offer many of the same benefits as co-living spaces while maintaining the sense of independence and privacy that so many of these adult dorms lack. With our team handling the daily operations of your apartment building, it's never been easier to offer tenants a quiet, private unit to retreat to at the end of a long week. - Scott Safadi, Cal Bay Property Management |
AuthorScott Safadi leverages extensive experience in the real estate industry to serve as the CEO of Cal Bay Property Management (CBPM), which he founded in Palo Alto, California. Archives
January 2020
Categories |
Scott Safadi - Weebly